Advertising, Media and Publishing Services
At Safina Consulting Group, we help conserve the creative energies of your Advertising & Digital Marketing Agency so you can focus exclusively on client engagement. Our expertise ensures that your business operations run seamlessly while maximizing efficiency and profitability.
How We Achieve Our Goal
Our proficient team builds custom solutions tailored to your agency’s needs. We help streamline workflows, enhance billing and invoicing processes, manage resources, track performance, and provide actionable insights through role-based KPIs and dashboards.
Key Features & Benefits
Marketing & Sales Forecasting
Estimate client communication methodologies, determine acquisition costs, evaluate marketing effectiveness, and forecast client wins through captured sales activities in NetSuite.
Resource Generation
Optimize hiring and resource allocation by identifying the right skill sets for projects. Effectively manage in-house teams and freelancers while automating resource inventory.
Project Management
Monitor project progress, analyze performance, and optimize client resource allocation using real-time reporting tools.
Customer Database Management
Maintain a centralized view of clients, agencies, subscribers, advertisers, and project interactions. Enhance service offerings with renewal management and customizable, accessible databases.
Software Integration
Centralize financials, CRM, and project management tools by integrating platforms directly into your ERP system.
Billing & Financials
Gain real-time insights into financial performance, campaign success, and customer data. Keep teams informed and make data-driven decisions that align with your company's growth strategy.
Optimize Your Operations with Safina Consulting Group
Let us handle the operational complexities of your agency so you can focus on creativity and client relationships. Our tailored solutions ensure efficiency, scalability, and growth.
Contact us today to learn how we can help transform your advertising and digital marketing business!